•  Home
  •  About Bis
  •  Shop
  •  Contact
  •  Press
Home / Never Use White Type…
 Bookpage

Never Use White Type…

on a Black Background

The world of fashion and design is inundated with a seemingly endless list of rules. Think of “Less is More,” “Form Follows Function,” “Keep it Simple,” “Dress Your Age,” and the list goes on and on. They’re familiar sayings that some designers consider to be valuable words of wisdom, which serve as a guiding line and source of inspiration. To others, these rules are mere restrictions: design dogmas and fashion formulae that need to be bended, twisted or broken altogether.
Rules tend to have a life of their own: over time their meaning changes or the rule is adopted by a whole new group of followers. Take, for instance, the classic “Form Follows Function.” It started out life as an architecture guideline but has crept its way into other creative fields. This evolution is reflected in this book by the chronologically placed quotes that accompany each rule and that are courtesy of designers, architects, fashion designers, typographers and other creatives. All rules are also accompanied by an image that either negates or supports the rule. Our aim is not to list all the rules that you need to adhere to. Nor do we take sides in the whole rules debate. Granted, creativity knows no bounds and therefore it seems rather ridiculous to restrict that creativity by sticking to a couple of age-old rules. However, in some cases the rules seems more like the basic principles that every designer should love, honor and obey.
Whichever side of the fence you yourself are sitting on in the rules debate, you’re bound to find this book a source of inspiration, comfort, joy or just good old fun. Enjoy.

Interview on Design.nl
Review on Fast Company
Click here for a live preview
Review on Wallpaper
Cool Hunting Summer 2009 Reading List

Also available in the Ridiculous Design Rules series:
Never Leave The House Naked and 50 other Ridiculous Fashion Rules
The Medium is the Message and 50 other Ridiculous Advertising Rules
Never Use More Than Two Different Typefaces and 50 other Ridiculous Typography Rules
Never Use Pop Up Windows and 50 other Ridiculous Web Rules

Check out www.ridiculousrules.com!


ISBN: 978-90-6369-207-0
Author: Anneloes van Gaalen
Design: Lilian van Dongen Torman
Format: hardcover
Dimensions: 12 x 17 cm
Pages: 160
 Buy now
 Add to basket
€ 15,00
SUBSCRIBE TO BIS NEWSLETTER

Van Gogh Memory Game

Find two different images from the museum’s collection, together forming a clear theme and telling a little story about Van Gogh’s oeuvre.
 Buy now
 Add to basket
€ 15,00

Ideas are Immortal

Breaking the traditional boundaries of ’classic’ graphic design, they not afraid to go beyond printed matter and web, eager to take on new adventures.
 Buy now
 Add to basket
€ 19,90

Threadless

Ten years of t-shirts from the worlds most inspiring online design community.
 Buy now
 Add to basket
€ 19,90 € 15,00