•  Home
  •  About Bis
  •  Shop
  •  Contact
  •  Press
Home / Iconic Packaging
 Bookpage

Iconic Packaging

the Fruitella roll

The Fruittella roll is the subject of the second instalment in the “iconic packaging” series. This book tells you all about the rich history of this confectionery brand and the company behind it. It sheds light on how “the roll that doesn’t cut corners on flavour” has become a unique packaging icon.

As a designer and creative director, Marcel Verhaaf has over 20 years’ experience of packaging design. He has always had a special interest in the historical and cultural background of packaging - a passion that has given rise to a number of publications, lectures and exhibitions. He has also amassed a huge collection of contemporary, national and international and historical packaging, which is currently owned by Brandnew Design and housed at the ReclameArsenaal in Amsterdam.

Marcel graduated with honours from the School of Fine Arts Minerva in Groningen and holds a BA in fine arts and design.

Check out www.iconicpackaging.com

Related titles published by BIS Publishers:
Iconic Packaging - The Heinz Ketchup Bottle



ISBN: 978-90-6369-303-9
Author: Marcel Verhaaf
Design: Paulien Hassink
Notes: Also available in Dutch language
Format: hardcover
Dimensions: 21 x 15,8 cm
Pages: 64
 Buy now
 Add to basket
€ 12,00
SUBSCRIBE TO BIS NEWSLETTER

Storytelling on Steroids

10 stories that hijacked the cultural conversation

Why storytelling is so popular
 Buy now
 Add to basket
€ 19,00

Street Style Memory Game III

Can you put these people back together again? Match their top and bottom halves to win the memory game.
 Buy now
 Add to basket
€ 12,00

Philographics NL

Grote ideeeën in simpele beelden

95 filosofische theorieën worden uitgelegd aan de hand van prachtige grafische beelden.
 Buy now
 Add to basket
€ 19,90