Purists are Boring

Having worked for several years as designers for Oilily, in 1999, Paul Roeters and Jeroen Hoedjes set up Studio Kluif in ‘s-Hertogenbosch, the Netherlands. The work produced by Studio Kluif is very visual, expressive and illustrative. The design styles they have developed over the years are extremely versatile, as are their projects and their clients. Oilily, their previous employer, is now a loyal client, but Studio Kluif designs for many other major names, including HEMA, Porsche, Eager Beaver, Amsterdam ArenA, Nedap and the Royal Dutch Military Police.

This special monograph is the first to be published on Studio Kluif and includes a wide range of their work, including magazines, postcards, children’s cookbooks, displays, clothing prints and packaging.