EBD is a new reference work for internationally-focused clients who are searching for original and effective design-related solutions for today’s business challenges. It contains a cross -referenced section with business cases that provides an instant impression of the design solutions that some of the major European design agencies have come up with in meeting real-life business challenges. Each case includes an interview with the design manager of the project, a written analysis with illustrations and a short agency profile. The uniqueness of this book lies in the fact that it really focuses on the client’s perspective and shows case studies of international design projects in a European context.
The book is organised around twelve business challenges that companies are currently facing in their local and international environments. The solutions relate to many fields of product design, from branding, packaging and graphic design to new media and 3D design. The case studies are from agencies in Scandinavia, Ireland, the UK, the Netherlands, Belgium, Germany and France.